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Quotable from working on a behavioural change copy

Hi all its been a while.

Thought I would write this somewhere on the web who knows this may be a quotation someday.  Probably too cheesy and bad but I was pretty enthusiastic about it when I came up with it (didn't see anyone else on the web coined it yet via google search but it could be out there):

"Be the firm of the future [1 beat] preserve it."

"Be the firm of the future by preserving it."

Anyways who knows thought I would write it here as a record may come in handy one day.

MINDSPACE - Good behavioral economic abbreviation/checklist

This is a really interesting read on behavioral economics as it relates to government policy.  The abbreviation "MINDSPACE" is a really good checklist reminder about the different tools one can use to create programs that attempt to influence behavior, in a paternal libertarian sort of way:)



MINDSPACE: influencing behaviour through public policy

Generic Scenarios and Adaptive Cycles described by Ecologists

Here is a post that I thought might illuminate a connection between system research (in this case ecological systems) and foresight development (in this case alternative futures or scenarios):


Jim Dator's discussion of generic alternative futures in his paper sparked a connection to an independent study I did in relation to ecological resilience metaphors for social systems.  See below to the reference to Jim Dator's paper (Head of Future Studies at the Manoa School) and C.S. "Buzz" Holling paper (The originator of the term 'ecological resilience').  As an emeritus professor Holling has been working on linking the principals of ecological resilience to social-ecological systems.  He helped form the Resilience Alliance and works very closely with the Stockhom Resilience Centre.    In 2001 he came up with a heuristic for observed ecological and social system cycles called 'adaptive cycles'.  The paper I reference at the end of the post describes adaptive cycles and the hierarchy of these nested cycles which he has termed a "Panarchy". Jim Dator is the director of the Hawaii Research Centre for Future Studies and was Secretary General/President of the World Futures Studies Federation (1983-1993).  Through his 50 plus years of studying foresight he has noticed reoccurring themes and framing of scenarios and describes them in the paper cited at the end of my post.   


I see a connection in Holling's description of the stages of an 'adaptive cycle' and the description of the four generic scenarios Dator identifies:  

• The "Continued growth" alternative future seems to resemble the 'K' or "Conservation" stage of the adaptive cycle. This is a generic stage in a system where there is a continued accumulation of resources, there is a relative rigidity in the system because of build up of capital either natural or economic, it is also the least resilient stage of the cycle.  There is even what Holling calls a Maladaptive state where system maintains this stage indefinitely; he terms it the "rigidity trap", as a reference he uses an example of systems with strong top down hierarchies.   

• The "Collapse" alternative future seems to resemble the "omega" or "Release" stage of the cycle.  It is a stage where some cascading event, or stochastic event has occurred where  the capital and potential resources are released from the "conservation stage".  Holling uses a term "creative destruction" as a description because at the same time as there is a collapse opportunities are opening up for system change, which leads into the next stage.

• The "Discipline" alternative future resembles the "alpha" or "reorganization"  stage. This is where the system reorganizes itself due to the change in resources.  This one is a bit of a leap but after a crises often groups reorganize to become more resilient during periods of growth, Japan comes to mind.   

• The  "Transformation" alternative future resembles the "r" or exploitation stage.  This is where new innovations are tested out in a competitive environment.  Pilots are created and destroyed, eventually an actor or set of actors are able to collect the resources within the system leading back into the conservation stage.  New transformative technology such as biotech, nano technology, the singularity may lead to new and disruptive ways to exploit resources.  This is a bit of a weak connect admittedly. 

Anyways,it is an interesting connection. Dator's alternative scenarios might match up with Holling's way of describing a heuristic he found in his ecological research and how he is trying to relate to relationships observed social-ecological systems. Not sure about application to foresight yet but there might be some value in looking at the four distinct generic scenarios as part of different stages of a cycle that has been observed in ecological systems as well, as Holling refers to in the paper, cycles of civilizations.  




Dator, J. (2009). Alternative Futures at the Manoa School. Journal of Future Studies, 14(2), 1-18.


Holling, C. S. (2001). Understanding the Complexity of Economic, Ecological, and Social Systems. Ecosystems, 4, 390-405.

Nice Summary of Behavioral Economic Findings for Green Consumer Purchasing:

Key findings: what do we know about consumer behaviour?

• Consumers rarely weigh up all the costs and benefits of choices. Instead, purchasing decisions may be made automatically, habitually, or be heavily influenced by an individual’s emotions or the behaviour of others. This also means that consumers tend not to use all of the information available to them when shopping. Instead, people are more likely to read information when they perceive a benefit from doing so.

• Consumers use mental short-cuts to help speed up decision-making. These short-cuts can distort consumers’ decisions. Short-cuts can include relying on labels or brand names that are recognised, and being influenced by the way in which information is presented and the context in which a decision is made.

• Consumers respond more to losses than gains. This means people are more reluctant to give something up or suffer loss than they are motivated by benefits of equal value. This aversion to loss has a significant impact on the way in which people interpret information and can lead to consumers avoiding making choices altogether.

• Consumers value products much more once they own them. In addition, the value placed on a product is  inconsistent. It can vary over time, and can be affected by the previous cost of the product and the emotional attachment someone places on a product. This makes people reluctant to trade in old products, even when it would be cost-effective to replace them.

• Consumers place a greater value on the immediate future and heavily discount future savings. This impacts on the way in which consumers value the efficiency and lifetime costs of appliances.

• Too much choice can be overwhelming to consumers, making decision-making difficult. As choice increases, consumers may consider fewer choices, process less overall information and evaluate information differently. When choice is particularly excessive, consumers may actually avoid making a choice altogether.

•  Consumers are heavily influenced by other people. This might take the form of an indirect influence, for example from seeing neighbours or friends buying a product, or a more direct, explicit influence, for example when a salesperson persuades someone to buy a certain product. Nearly all consumption choices are subject to some kind of social influence.

McGeevor, K., 2009. Real world consumer behaviour relating to the purchase of environmentally preferable goods, European Commission. Available at: http://www.psi.org.uk/research/project.asp?project_id=193 [Accessed February 12, 2011].

Welcome to Peter James Rose's First Blog Post

Well it has been a long time coming.

As an avid blog reader commenter and scholar it really made sense to start actively blogging.  Furthermore, as a student in Strategic Foresight and Innovation I wanted a venue to digest and write about the day to day things I'm learning from the various courses I'm taking.

As the final presentations for my summer course are coming up in a week do not expect another post until later in August.

Blogging is not without its dangers especially for men. Watch this TED lecture on the subject. Maybe I'll have to get a small fan.  Watch this:

Cheers

Peter